Paralyzed Veterans of America (Paralyzed Veterans), a 67-year-old national veterans service organization has unveiled a new brand logo. The main version of the new logo features a silhouette of a veteran sitting in a wheelchair giving a salute, with the organization’s name featured alongside it.
The new logo replaces the organization’s “Speedy” logo, adopted in 1958, which came to life from a drawing characterizing Paralyzed Veterans’ member Dick Sloviaczek. The name “Speedy” referred to determined spinal cord injured veterans “speeding” around hospitals in wheelchairs as they underwent rehabilitation and planned their futures.
“While our new logo conveys a more ‘current’ look, our mission remains the same as it has been for more than six decades—to help veterans of every generation get the health care and benefits they’ve earned, maximize their independence, and to provide them with opportunities to live full and productive lives,” said Bill Lawson, national president of Paralyzed Veterans of America.
The new logo can now be seen in the organization’s advertising , public service announcements, various print materials and online at Paralyzed Veterans’ website, www.pva.org. Some of the organization’s direct mail materials may still feature the historical “Speedy” as the service organization transitions to the new logo. Paralyzed Veterans’ 34 chapters across the country have also begun transitioning to the new logo.
Paralyzed Veterans of America is a congressionally chartered veterans service organization founded in 1946 that has developed a unique expertise on a wide variety of issues involving the special needs of its members—veterans of the armed forces who have experience spinal cord injury or dysfunction. The organization provides programs and services to all veterans free of charge, including benefits and employment assistance, and adaptive sports opportunities.
Learn more about Paralyzed Veterans of America