Food City employees and customers in Bristol, VA, earned a special visit by NASCAR legend Richard Petty November 14, 2013, in recognition of the store’s top donations to Paralyzed Veterans of America's Mission: ABLE program.
Food City staff and customers at the Euclid Avenue store in Bristol offered the highest total in donations to Mission: ABLE during a campaign that raised a total of $135,000. Customers had the option of selecting a $1, $3, or $5 donation at the register to be added to their order total during the campaign, which ran July 7 through August 24.
During the two-hour event, Petty signed autographs for employees and customers of the store. Petty along with Food City President and CEO Steve Smith also presented a $135,000 check for the Mission: ABLE program. All of the profits will remain local to help paralyzed heroes within the tri-state regions of Southeast Kentucky, Southwest Virginia and Northeast Tennessee rebuild their lives and receive the care, benefits and job services they need and deserve.
“The donations will contribute to all of our Mission: ABLE programs and services, from sports to advocacy to architecture,” said Julia Walker, program manager for fundraising diversification at Paralyzed Veterans of America. “Food City has been such a great partner over the years, and we truly appreciate them and particularly this store.”
This is the third year Food City and Petty have teamed up to benefit Paralyzed Veterans of America. This year’s campaign brings the total amount raised over the three-year period to more than $300,000. “We plan to continue the campaign next year, and we’re hoping it grows bigger and better,” Walker said.
Paralyzed Veterans of America thanks all Food City employees and customers for their support of programs and services that help disabled veterans live full and productive lives.
Learn more about Paralyzed Veterans of America
Brittany Ballenstedt is a freelance journalist whose work has appeared in several publications, including Government Executive, National Journal, Technology Daily and NextGov.com.